Get actionable survey feedback on your market, product, or brand.
Market feedback
Understand market wants, needs, and pain points to capitalize on opportunities, competitor weaknesses, underserved segments, and more.
Find new market opportunities
Market opportunities have rapidly evolved since 2020. Those who are acting on those changes, are winning. Find your biggest potential with a market opportunity survey.
Example survey questions:
- What are [industry] companies missing?
- How happy are you with products in [industry]?
- What’s the biggest problem with [industry] products?
Capitalize on competitor weaknesses
How might Netflix win back market share from Hulu, fuboTV, HBO, Peacock, and the endless entourage of new streaming services? With a competitor insights survey.
Example survey questions:
- Why did you choose [competitor x] rather than [our brand]?
- Please list all brands you can think of in [industry].
- What would help you to switch to brands?
Understand consumer profiles
If a particular segment of your market is 5x more likely to buy, do you want to know? Make smarter choices with your business resources with a consumer profile survey.
Example survey questions:
- How frequently do you purchase [industry] products?
- Pick your personality by selecting 3 of these 20 options.
- Which of the following best describes your lifestyle?
Product feedback
Confidently know which concepts to bring to the market, which features to prioritize, how to price, and how existing products perform.
Test winning concepts
Bring new concepts to life, shut down bad ideas before spending resources, and innovate on winning products fast with targeted responses using a concept testing survey.
Example survey questions:
- What do you dislike about this product idea?
- What other products does this idea remind you of?
- If this were available now, how likely would you be to buy it?
Prioritize desired features
Rank and organize new and existing product features. Gauge how they align with customer value, business goals, and more using a feature prioritization survey.
Example survey questions:
- Rank these features from useful to not useful.
- What would you change about [feature] if you could?
- What other features would you like to see in this product?
Price to maximize revenue
Pricing too low can appear cheap, while pricing to high can exclude customers. Find your optimal price point with a Van Westendorp pricing research survey.
Example survey questions:
- At which price is this a bargain?
- What price is so cheap you question the quality?
- At which price is this getting expensive, but might buy?
Brand feedback
Know what consumers think when they see your brand. Get feedback on ads, track branding metrics, or optimize marketing performance.
Test ad effectiveness
Advertising is an expensive battlefield. While optimizing live ads can help, you’ll save big on budget and poor brand impressions by leveraging an ad testing survey.
Example survey questions:
- What was this ad’s main message?
- What did you like/dislike about this ad?
- Does this ad make you want to buy [product]?
Track brand metrics
Keep constant track of your brand to accurately determine its perceptions, awareness, usage, brand attitudes, purchase intent and more using a brand tracking survey.
Example survey questions:
- To what extent are you familiar with these brands?
- How likely are you to purchase from [brand] next time?
- How likely would you be to recommend [brand] to a friend?
Improve customer experience
People will pay 86% more for a quality customer experience. Understand the impact of functions like marketing, onboarding, product, sales, support with a customer experience survey.
Example survey questions:
- What do we need to improve on?
- How easy or difficult was it to use [our product]?
- What irritating problems, if any, did you encounter?
